Henry Jenkins and His Opinion

According to Henry Jenkins an american media scholar,and currently a Professor of Communication, Journalism, and Cinematic Arts the old media system is dying and the new media system is being created. He argues that spectatorial culture is giving way to participatory culture, where people can actually participate in what being done in media. For example, the public sector are taking videos from internet without owning copyright and prioritise them, as well as innovating and experimenting.

Jenkin's theory is based upon convergence culture. It is where every story, idea, sound, brand, or image plays itself at a maximum number of different media channels. Also I found it very interesting, when Jenkins was talking about Wikipedia. He argued that Wikipedia serves as collective intelligence, where the group of people put together their knowledge.

"Any Transmedia Projects, the story or experience are spread across variety of different media platforms, so that each platform contributes what it does best", mentions Jenkins. In this video, Jenkins refers to refers to reality as a complex enough to allow us to have many different stories, on many different platforms